An Agency Unit With Partnerships To Over 40+ Providers.
Affinity Partners Is An Agency Unit To Alpha Wealth Financial Advisers.
Comprehensive Advice
Not tied to any single insurer — we find the best fit for you
40+ Providers
Access to Singapore's leading insurers and investment platforms
Personalised Planning
Tailored strategies built around your life goals and risk profile
Competent Advisors
Experienced in investment and insurance
Advisory Services for Every Stage
Whether you're planning for your family's future or protecting your business, we provide expert guidance tailored to your needs.
Why Affinity Partners?
We're not tied to one insurer — we compare across 40+ providers to find you the best fit.
Trusted by Families & Businesses
Kenji took the time to understand our family's goals and recommended a portfolio that truly fit our risk appetite. We've never felt more confident about our financial future.
S. Tan
Family of Four, Bukit Timah
As a business owner, I needed someone who could handle both my personal wealth and corporate insurance. Affinity Partners delivered on every front.
R. Patel
SME Owner, CBD
The difference between a tied agent and an independent adviser was eye-opening. I'm now saving over $200/month on premiums with better coverage.
L. Chen
Young Professional, Tanjong Pagar
The man behind Affinity Partners
Kenji Lee
Executive Director
People focused, Values driven
Kenji Lee founded Affinity Partners with a clear mission: to provide Singaporeans with quality financial advice. With over 15 years of experience in wealth management, Kenji believes that sustainable success is achieved by investing in people, creating opportunities, and empowering every consultant to reach their fullest potential.
As an Executive Director under Alpha Wealth Financial Advisers, Kenji holds an IBF certification and he is a committed Million Dollar Round Table / Court of the Table Qualifier year on year.
Our Leaders
A team of dedicated and supportive managers
Rupert
Senior Wealth Planner
"Guided by Experience, Grounded in Reality"
2025 MDRT Qualifier and APFinSA Excellence Award recipient. Rupert builds robust frameworks across Insurance, Investments, and Estate Planning, bringing firsthand clarity shaped by his own life experiences.
Glenn
Executive Wealth Manager
"Academic Rigour. Real-World Clarity."
NUS Business School graduate with Honours (Distinction) in Finance and Marketing. Glenn translates complex market realities into clear, actionable financial plans for his clients.
Our Advisors
A team of highly competent and experienced advisors
Yan Hong
Wealth Planner
"Steady Guidance Through Every Stage of Life"
Yan Hong believes good financial advice should feel accessible, not intimidating. He works with individuals and families at pivotal life stages — helping them build plans that are practical, resilient, and built to hold up when it matters most.
Dominan
Wealth Planner
"Clarity First. Confidence to Follow."
Dominan believes a client who truly understands their plan is a client who commits to it. He focuses on cutting through financial noise so individuals can make confident, well-informed decisions — at every stage of life, without the jargon.
Ready to Take Control of Your Finances?
Schedule a no-obligation consultation with us and discover how quality advice can make a difference.